A synergy of distinct architectural expertise.
Project Type
Brand Transformation
Services
Brand Strategy
Brand Identity
Digital Design
Motion Design
Brand Identity
Digital Design
Motion Design
In 2022, two renowned architecture firms, Maas Architecten and Kristinsson Architecten, decided to merge their expertise to form a stronger, more comprehensive entity. Maas, with its iconic villa designs, and Kristinsson, the leading force in sustainable innovations for schools, came together to create a quality allround architecture firm - Maas Kristinsson Architecten. Their shared ambition was to build a unified brand that maintained the legacy of both firms while offering a broader range of services to their clients.
Challenge
Maas Kristinsson Architecten needed to establish a new brand identity that effectively represented the combined capabilities of the two original firms without losing their unique character. They sought our expertise to create a unified brand identity that would convey the harmonious integration of the two companies.
Process
We began by conducting a thorough analysis of both Maas Architecten and Kristinsson Architecten's individual strengths, distinctive design approaches, and core values. This was done through workshops, interviews and benchmarking the industry. This resulted in a strong and distinctive positioning and brand strategy focused around the concept: 'Context. Ruimte. Leven.' (Context. Space. Life.).
After defining their new proposition, we went on to craft a new brand identity that would embody the essence of both firms while highlighting the unique benefits that the merger brought to clients. This included the development of a new dynamic logo, website, and marketing collateral that showcased the combined expertise of Maas Kristinsson Architecten as a leading force in innovative and sustainable architecture.
Outcome
Our rebranding efforts have effectively supported Maas Kristinsson Architecten in expanding their client base and embracing a diverse array of projects. We've enabled them to concentrate on their core strength: creating mindful design solutions that honor the essence of a place while exploring new opportunities.
With a meticulously designed brand identity and strategic company repositioning, Maas Kristinsson Architecten has successfully preserved the legacy of the original firms. At the same time, they have broadened the scope of services available to clients. We're proud to allow Maas Kristinsson to focus on what they do best: creating mindful design solutions that honor the history of place while exploring new opportunities.
Thanks for watching!
Check the full case here and like and follow us on your preferred channel.
Building brands that work for people and businesses.
